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AdMob as a creative for Google DFP

Last Updated: Aug 02, 2016 01:42PM EDT
In order to incorporate AdMob into Google DFP use the following settings for your DFP creative:
  1. AdMob creatives:
    • are for mobile applications only, and are limited to the following sizes: 300x250, 320x50, 320x480, 468x60, 480x320, 728x90, 768x1024, and 1024x768. Dynamic allocation works for banners and interstitials;

    • participate in dynamic allocation if they're on an AdMob line item, but not if they're on a price priority (or other type) line item.
    1. Enter a Name for the creative.

    2. Enter the AdMob Publisher ID:

      • If you’re using legacy AdMob, enter the Legacy Publisher ID number in the Publisher ID field, and leave the Additional parameters field blank.

        For example, if the “Legacy Publisher ID” is a123456789

        • In the Publisher ID field, enter: a123456789

        • In the Additional parameters field, you don’t need to enter any ad unit information.

      • If you’ve upgraded to the new AdMob, enter the portion of the ad unit ID that comes after the forward slash ( / ) in the Publisher ID field, and enter client= plus the letters and numbers that come before the forward slash ( / ) in the Additional parameters field.

        For example, if the “Ad unit ID” is ca-app-pub-12121212/34343434

        • In the Publisher ID field, enter: 34343434

        • In the Additional parameters field, enter: client=ca-app-pub-12121212


      You can find these in your AdMob account by visiting the "Monetize" page, selecting the application under "All Apps," and then locating the applicable ad unit in the "Ad Unit" list for the application.

    3. Enter Additional parameters as key values pairs, separated by ampersands (&). For example,test=true&bgcolor=000000.

    4. Click Save.

This can be found in this document:

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