The benefit of ordering the XML feed is to display the content in that specific order in your app.
IMPORTANT: The order of the content you see on the screen is usually different than the order it is displayed in the app.
That's because the app has the ability to sort the content. It depends on how the app was built.
If the app doesn't sort the content and display it in the order it is received from the data feed then this sort function let you sort the way you need it.
To sort the feed created from the Cloud Collection simply click on the "Sort by.." icon when you are in your Cloud Collection view.

Select one or more columns to control the sort order.
The order columns are listed will determine their priority for sorting records. The higher in the list, the higher the priority. If no columns are selected, the assigned record ID will be used to sort. When done defining your sort order click on "Save" to update your changes.
Using the same column twice may produce inconsistent results!
Here is a method to sort the exported XML feed from your Cloud Collection.
To sort cloud collection data (assuming you have data that contains, let's say a 'Foo', 'Bar' and 'Wibble' column), add the following to the data's URL:
Custom Filters
You can specify custom filters for your cloud collection using the _filter parameter. These filters allow for more advanced filtering, such a filtering by a partial match on a column, or filtering by comparing numeric values.
To filter cloud collection data (assuming you have data that contains, let's say a 'Foo', 'Bar' and 'Wibble' column), add the following to the data's URL:
http://builder.eachscape.
The ?_filter=Foo:co:search%20term~and~(Bar:gt:2.5~or~Wibble:le:5) will return records with "search term" in the Foo column, and either a number in the Bar column greater than 2.5 or a number in the Wibble column less than or equal to 5.
Following are the available operators:
- eq: Equal - ne: Not equal - co: Contains - nc: Does not contain - lt: Less than - le: Less than or equal to - gt: Greater than - ge: Greater than or equal to